Marketing your dentistry practice is simple to understand, but putting that knowledge into action is another tale.
Dental practises, like any other company, need to market themselves to succeed. There is no one-size-fits-all dental marketing plan for each practice or market. Several methods may be used in a marketing mix to help your clinic succeed.
You need to promote your dental office, no matter how long you’ve been in business.Have no idea where to begin? Here are some tips for developing a successful dental marketing strategy
Website Loading Speeds Can Be Improved
Your prospective customers will be more likely to stay on your website if your loading times are fast. Having a dental web design that takes a long time to load is a certain way to lose those who don’t have the patience to wait. Make sure your marketing staff is aware of the necessity of fast load times since this might hurt your organisation.
Ensure that your website is both functional and visually appealing
Customers will decide whether or not to do business with you based on the impression they get from your website. Stanford University researchers have found that 75% of internet users judge a business’s legitimacy depends on its website’s quality. Your website’s appearance and usability can persuade 75% of your visitors that you are trustworthy.
You can do a lot more with your dental website if you want to attract more visitors and consumers. Let’s take a closer look at a couple of the most important aspects of this article.
Your Dental Practice’s Website Can Benefit from These 5 Tips
1. Make Your Website Mobile-Friendly!
By the year 2020, mobile devices will account for 60% of all searches. Dental marketing will suffer if your website does not take into consideration the significance of mobile performance and load time. Make mobile-friendly design a top priority for your website.
2. Make the Most of Your Landing Pages
To attract clients to certain services or places, landing pages are an excellent option. Additionally, landing pages are excellent for SEO. As a small dental practice owner, you can tailor your website content to both attract new consumers and improve your search engine rankings for the services you provide and the geographic areas in which you operate. You can hire a dental marketing expert on-board who can take care of the marketing aspect and allow you to do what you do best, that is treating patients.
3. Build Trust by Using Social Proof
It’s a terrific method to develop trust with a prospective consumer by including social proof into your website. The greatest approach to leverage social proof is to include many reviews on your website. Consumers will see that you value their feedback, and future customers will see that you’ve done well in the past.
4. Strive for conversion-oriented Website
In the end, we can’t leave this out. Optimise your dental website’s design for conversions.
If more people visit your website and take action, such as purchasing, phoning or filling out a form, then you have a higher percentage of visitors who convert. In this situation, you’ll need to get individuals to make appointments or phone you to make a sale.
If you perform a few easy but critical things, you can improve your website’s conversion rate. Instead of hyperlinks, utilise buttons to guide your readers in scheduling an appointment. Your visitors will not be able to overlook them if you make them prominent, obvious, and appealing. Second, your website’s loading speed is critical. If your website takes too long to load, you’ll lose customers since their attention spans and patience have dwindled.
It is important that your dental website design is straightforward to use and that the material is not displayed in a jumbled fashion. Low conversion rates are a direct result of this. It’s also a good idea to use genuine photographs on your website to draw in more visitors. The power of video over traditional images cannot be understated when it comes to reaching out to your patients.
5. Add Photos & Videos to Boost Your Sales
Best dental websites add genuine photos to a website that helps increase the number of visitors. Remember that a picture is worth a thousand words, but a video tells your patients exactly what you want them to know. Consider making a video as a way to increase sales.
Wrapping Up
When individuals are trying to find a dentist, they’re going to type in terms like “dentist near me.” Using PPC (Pay-Per-Click) for dental advertisement will be invaluable. A “call” button on the first page of your website, adapted for mobile, is a must so that patients may contact you straight away. Make it easy for others to locate your phone number. Older generations may prefer a clickable phone number, while younger generations may be able to recognise a button with a basic phone symbol.
Always keep an eye on the big picture and be open to new ideas
