Google is known as the world’s most popular search engine and its philosophy revolves around search. It wants to deliver results that are relevant, accurate, and genuine.
And it implements a series of instructions, algorithms, and mathematical processes that help them to rank websites on their SERP (search engine result page).
SEO audit also referred to as a health check of your website enables you to track the visibility of your website in the organic search results. It helps you keep a tab on your rank positions and give an insight into what is working for your site, what is not and how it can be fixed.
Combining SEO audit with professional link-building services will help you get high-quality backlinks that will help you to acquire top positions.
One important aspect of website audit services is to keep track of your site performance across different search engines so that you can ensure the best possible rankings for your website.
It also helps you to identify other areas where you can improve your site visibility and hence increase overall traffic to the site.
Why should you have a website SEO audit done by an expert?
So, you’ve built your new website and you’re ready for the big launch. It’s important that your site is working as efficiently as possible to ensure it gets all of the visitors that come to your page.
You need some help though; something isn’t quite right with the way it looks so you go ahead. And book a website SEO audit and find out what you can do to improve the way your website is working.
You then realize that having a website SEO audit will also help you with everything else and below we’ve got some of the best reasons for doing one:
Find Out What’s Wrong With Your Website So You Can Fix It For Good
With proper training, anyone can build a website. However, only the internet marketing experts really know how websites work and what it takes to ensure they can get all of the visitors coming through them.
To make sure you are getting all of the benefits from your website, take advantage of an SEO audit so you can find out where things are going wrong for you before it’s too late.
We Don’t Just Give Advice At An SEO Audit
Getting a list of recommendations is great for anyone who is looking to achieve success with their website-building campaign. But there’s a lot more that you need in order to ensure you get the results you want.
You can use an SEO audit to find out everything from how your competitors are beating you to what keywords are working best for your niche.
An SEO audit won’t just give you an easy way to achieve success with your new website. It will also give you all of the information that you need in order to get the results needed. These are only three reasons why you should have a website SEO audit done by an expert. There are many more and we’ve got them all if you want to find out how a website SEO audit will benefit you.
What Are The Benefits Of Having A Website SEO Audit Done?
With the use of the internet becoming more frequent every day. Network users are now searching for websites they want to visit through search engines. Websites that are highly ranked in the search results get more traffic than others. And this means that it will be easier for you or your business to reach out to a wider market. Organic is the term used in SEO ( Search Engine Optimization). When the website gets ranked in a natural way i.e. when they are not targeted by any paid advert.
In case there is competition among websites, the one which has optimized content and makes use of keywords more frequently will be able to get higher rankings in search results. This is why it becomes essential for a business owner to make use of SEO strategy for their website.
Before hiring the services of an agency. You may want to perform some necessary steps like knowing about the company and its policies, etc. If your intention is to find out whether or not. What they are offering will really help in reaching out to a larger market. If it would be just another trick for making some money. You can go ahead with an audit of their practices.
Here are the top 10 benefits of having a website SEO audit done:
1) Get to know your competitor’s strategies
A company that specializes in providing SEO services will first ask you about your competitors. And try to find out what kind of work they do for optimizing their websites. This way they will be able to provide you with a complete report of what strategies your competitors are using. So that those can also be implemented on your website.
2) Get the best results
As it is said, knowledge is power, and if you know something about SEO. Then you will be aware of how these strategies work and what results can be expected. You can thus go for a company that promises to give you the best results in a short time period.
3) Achieve better page rankings
By going through the practices of your competitors you may not only get to know what strategies they are using. But also how exactly they work and on which factors search engine algorithms rely when ranking a website.
4) Get high-quality traffic
SEO companies will tell you that when a website gets ranked in organic search results. It will be getting higher quality and long-term traffic. This is not the case when it has to compete for paid ads.
5) Have more business conversions –
These experts will be able to help you in targeting the right audience. By using the right keywords and phrases which in turn will help you get more business conversions.
6) Have increased brand awareness
A well-optimized website can be an asset for your company and along with creating a positive impact on customers; it also helps in increasing brand awareness to a great extent.
7) Have better customer satisfaction
With the right keywords being used on your website. Customers are likely to find more relevant information on products or services. They are looking for what will make them happy and increase their chances of doing business with you.
8) Have a professional outlook –
Being indexed in organic search results helps in creating trust among customers since it gives an indication. That the website is a professional one and the content being displayed on it has been checked by search engines.
9) Get access to a wider market
When a business owner decides to give up on organic rankings. He or she has to share the traffic with paid ads which mean. That they will be competing against other companies as well which have a wider target audience.
10) Have your website checked periodically
An SEO Company will help you by giving an insight into how well your website is faring against competitors. They are likely to give advice about what changes. It can be made in order to increase the page ranks of a website. By doing this, not only the quality of traffic will improve. But also ensure that it is being directed to the right place. So that they are not losing out on potential customers.
However, if you are looking for some free advice then there are many online communities. Where you can find plenty of information about SEO practices that can be used by businesses. But bear in mind that they have been written by users who may not have the right knowledge to give you professional advice.
An SEO company will be able to provide recommendations based on their expertise and research done by them which is not possible for individual users. They are also likely to offer you detailed information about your competitors that will help in making informed decisions. However, just because somebody has put up a website does not mean that it is being optimized for search engines.
This is why you need professionals who have certification and experience in doing these practices so that they can come up with the most effective strategies that work well with search engine algorithms.
How long does SEO take?
This varies from site to site and also in your case. If you have a well-optimized domain name and hosting. It may only take a couple of days in many cases. If you bought rather than built your site and didn’t care about SEO when you did it though. It could take weeks of working on it to get it up to scratch.
Is SEO worth the investment?
It depends on your industry and how competitive it is. The cost of doing an SEO audit will pay for itself many times over if it helps you rank higher. Which in turn will lead to more traffic and sales.
If you are not sure whether your site can benefit from investing time into SEO. Then use Alexa or Compete.com to estimate the potential monthly traffic of your site. If it’s over 100,000 visits per month. I would definitely recommend it because it is so low cost compared to other forms of marketing.
