12 Excellent Real Estate Social Media Post Ideas to Get More Leads in 2022

Realtors can make the most of their property photos and videos by sharing them on social media. Most agents have started prioritizing it and adding it to their real estate marketing strategy. Why? 

The race to stand out is incredibly fierce, and social media is a platform that allows all realtors to compete at par and succeed. Learn the type of social media posts you should share that can turn in more leads for your business.

12 excellent real estate social media post ideas to get more leads in 2022

1. Home Tour Videos

How can you promote your listings for free and get maximum exposure? Social media is the place for you. Create HD home tour videos and share them on your social media. Videos work well to engage audiences and get potential leads. Your videos can also get sellers with similar properties to follow you and even collaborate to increase reach.

Video tours include showcasing the properties and the neighborhoods, so buyers interested in them get a better idea and connect with you.  

One of the best things about sharing home tour video posts is that you can boost them as ads and get more engagement and followers.

2. Listing Images & Videos

Sharing images and videos of property ready to go on the market creates excitement and boosts demand. Think of creating Carousel posts (a collection of multiple images/ videos) to showcase the interiors and exteriors of your listings. 

There’s no doubt that videos of listings get more engagement than static posts, so doing that can work well for your page. Try adding more details and highlights about the house in your posts. You can share the number of beds, baths, carpet area, and special features and end the video with a compelling CTA. Then you can expect more sales inquiries from potential buyers.

3. ‘Just Sold’ Posts

What’s better than showcasing the properties you’ve sold? That way, you can build social proof and slowly create more demand for your services through social media. 

Sharing just sold posts can convince more prospects to buy a home from you. Your posts will do all the work while you enjoy more warm leads for your real estate business. Just sold posts are probably one of the best real estate marketing ideas to attract more leads.

Make sure to add all the necessary details in your posts. Besides the images & videos of the property, add the price you sold it for and the length for which it stayed on the market.

To make your ‘just sold’ post more impressive, explain how you sold the property to create more opportunities for inquiries.

4. Giveaways

Improve your reach and engagement quickly by hosting giveaways on your social media. The idea of winning pushes users to engage and participate, helping your brand enjoy increased brand awareness. When more people know about your brand, more will show interest in your services.

To run a successful giveaway and attract more participants for the contest, come up with a lucrative prize. List your rules and conditions for everyone to participate. Although, make sure the process isn’t complicated for users to follow. Once you’ve selected your winner, share a post congratulating them.

5. Overhaul Tips

Homeowners are always looking for ways to upgrade their properties to increase their value and make them more attractive. That way, they can sell it off much faster. So if you give them actionable tips to renovate their properties, you can attract more followers. It will encourage them to check out other posts on your page and ultimately engage by inquiring about your services. 

Your overhaul tips should be simple and easy to execute for users, and if they are budget-friendly, there’s nothing like it. DIYs or do-it-yourself kind of tips score the most views on social media. The best thing about sharing overhaul tips as posts is that you can make them more exciting. Add a voiceover, popular music, emojis, or GIFs (available within the apps like Instagram).

6. Open House Invitations

If you’re planning an open house, create more demand and drive higher prices by sharing it on your social media. It is likely to be viewed by thousands of social media users. 

Open houses also help serious home buyers visualize how they’ll live with their families, influencing their buying decisions.

Here’s what you can do. Have your team hand out open house invitations door-to-door, shoot that, and share the videos on social media. This human, realistic touch will look more convincing and impressive to users.

Besides, clarify in your posts about visiting the open house with no obligations, which will convince more people to attend. This social media marketing idea is outstanding if you want to build a connection with potential clients.

7. Relevant Memes

Being a realtor doesn’t mean you always have to share serious stuff on your page. Add some humor in your real estate social media posts to engage more users who may otherwise not follow a page like yours. Besides, memes allow you to be more relatable and shareable.

You can get creative and make your own memes or share something already popular on social media but tweak it for your brand. Though sharing memes is fantastic, it should be relevant to your industry. 

8. Success Stories

It’s not surprising that clients’ testimonies are a sure-shot way to get more leads. Real estate marketing is all about coming across as authentic as possible. Customers trust each other more than the brands. So put yours in front. Let your clients share their stories with you and on social media.

What this does is build trust in those looking for services like yours. 

Client testimonials share the details of their challenges looking for a home and how you handled and solved them. This indirect selling can bring in multiple leads, more than you imagine.

Create engaging videos of your customers telling their stories by asking them questions. Include details such as your location, the type and budget of homes, how quickly you helped them, and more.

9. Interview with Experts

A terrific way to get new prospects is to collaborate with local experts. Feature them and talk about subjects people struggle with when looking to buy or sell homes. Sharing videos interviewing the experts can allow you to tap into their network and make more connections.

Request your guest to introduce themselves and answer questions users generally ask you on social media.

10. Educational

Most buyers and sellers think they can avoid paying real estate commissions by taking care of the entire process without any external assistance. That’s one of the biggest mistakes, which delays their house sale or purchase.

It happens because they believe in myths. But as an expert, you can educate users to help them avoid such mistakes. Debunk myths by creating bite-sized videos for viewers and engage more prospects than ever.

11. Live Sessions

Hop on live sessions and interact with your audience as it’s a crucial part of brand-building and real estate marketing. Nowadays, people prefer raw, uninterrupted sessions instead of scripted ones. You can also give a live tour of a house and answer questions viewers may have.

Besides, social media algorithms automatically favor live sessions. A weekly or bi-weekly live session can work well for your brand. Ensure you have talked about your Lives in advance to keep your audience informed and see them tune in on time.

12. Market Updates

Being a realtor, you must have all the inside information and updates on the market. Home buyers and sellers will want to follow you when you can share analysis on the right time to trade.

Posts like these can bring more attention to your page and get leads interested in your services. To make compelling videos, break down information in simpler terms, show charts, add valid links, and add a call to action in the end.

The Final Note

Now that we’ve listed the top-performing social media post ideas, you can implement the ones you’ve not yet. Although social media is a small part of real estate marketing, it is significant, and getting it right can be tricky. Moreover, with your busy schedule of meeting customers, showing around properties, and selling, you might not get time for social media.

What you can do to not miss out on the perks of social media is to automate yours with Practina.

It is a low-cost real estate social media automation tool used by multiple agents who have seen their pages transform. This marketing tool can automatically update your followers about any change in your MLS listings. It can create and publish posts suited to your brand and increase engagement.

Practina can also help you run targeted ads in under five minutes to reach more potential leads before others.

Explore Practina’s AI-powered features that have been helping realtors outperform their local competitors by downloading the app today.