Get Customer’s Attention and Boost Sales with Packaging Inserts

Packaging inserts are an additional product that online sellers can include in their shipments before delivering them to customers. They’re an excellent way to step the playing field for your fulfillment and shipping strategy.

Packaging inserts tend to be unexpected and can create goodwill with potential customers.

Customers do not have to shell out extra money for packaging inserts. In reality, a packaging insert is a tool that a company can use to increase awareness about promotions and campaigns and add value.

Overall, they are an affordable and flexible method of building relationships with your clients.

Why Should We Use Packaging Inserts?

Every shipment is likely to be insufficient and fail to meet or surpass your customer’s expectations. There are many reasons, and some are beyond your control, so your shipment will be below your customers’ expectations.

If all goes according to plan, you may be able to meet your customers’ expectations.

Small things, like using custom packaging inserts in the product box, can help you stand out and exceed your expectations.

Let’s take a look at the importance of packaging inserts:

• Affordable: You don’t need to make a considerable investment to include packaging inserts. All of the options below are inexpensive, but they can result in high returns.
• Highly Targeted: Your recipient is an existing customer, and you already know what they purchased. You can customize your insert to meet the person’s needs who will receive it.
• Ideal for Cross-Selling: You can create targeted, high-quality cross-sell possibilities since you are aware of what your customers already enjoy and appreciate.
• Dispose of Merchandise: Items that are difficult to move could be turned into an expense for marketing and help strengthen the relationship you have with your current customers.
• Increase Loyalty: The customers are more inclined to come back to a brand that values packaging, and inserts can make your customers feel appreciated

They’re pretty straightforward to put a coupon or flyer inside the box every time you ship an order. However, numerous alternatives provide more value and create more loyalty among your customers.

Let’s look at some of the more well-known varieties of packaging inserts.

Types of Packaging Inserts

Promotional Inserts

It is a very well-known and simple way to tell customers about the discount offer. Although you can send them via email, putting them inside the box makes sure that your customers get the offer in their hands, not being buried in their spam folder. In addition, it leaves customers with a tangible message.

In this instance, online cosmetics brands, utilize a variety of packaging inserts that help increase customers’ loyalty. Customers are provided with various packaging inserts, including coupons for a discount on the next purchase.

The most economical method to design discount or deal coupons in your packaging is printing them in the size of a business card.

You can utilize an online service such as PackagingPrinting to print your images. You might want to consider giving two discount cards when you purchase a product, one for the customer and one that the buyer to give to an acquaintance. Also want to experiment with different deals to determine which ones your target audience responds most strongly to.

Samples

They can be an excellent benefit to packages for various reasons. In the first place, based on the product you offer, you may often get free samples from your suppliers. The second reason is that product samples are the perfect opportunity to introduce customers to other products and lines of products that they might not be aware of or are interested in trying.

Many food supplement businesses free samples for customers to test other products too. It’s also triggered word-of-mouth for the company as they’ve noticed that many customers are sharing the samples with acquaintances and families.

Why Do You Need Cardboard Display Boxes To Grow Your Brand?

Gifts

Like samples, small gift items are an excellent opportunity to surprise and delight clients without feeling that it’s a way to promote additional products. The present you make does not have to be costly, and because it’s unanticipated, the majority will be delighted by the additional gifts.

Businesses that sell smokers and grills know that additional accessories can affect the customer’s experience. They also include a couple of complimentary gifts with their products to increase value and thank you for purchasing. They also include a handwritten thank you note.

To delight customers, the brand gives away free products to complete their brand’s experience and give an ode to the products’ roots.

These small but often affordable gifts can make your customers happy and bring an act of reciprocity into play for you. It’s a powerful incentive that causes people to want to reciprocate and may encourage business return while giving everyone a positive impression of the deal.

Notecard

The most straightforward, cheapest, and most personalized insert you can put in packages for customers is a handwritten thank you notecard. An easy card can be a genuinely thoughtful gesture that will help build your customers’ loyalty.

They can be incredibly efficient when you’re just beginning out since it’s a beneficial thing to do that larger firms cannot offer. Utilize this advantage for your benefit.

Here are a few quick suggestions on how to write thank you notes for your clients:

• If you can afford it, choose high-quality stationery
• Make sure you use the name of the client
• Thank you for clearly stating the reason you are writing the note
• Include details of what you liked from your interaction with this client
• Refer to potential interactions in the future with customers
• Finish with a warm but professional closing and signature

Product Review

As the package delivered usually marks the end of the purchase for most customers, box inserts are proven to be an excellent opportunity to request a review or even for customers to write about their experience through social media.

This includes adding an insert that will further enhance the brand. Ask users to participate in the conversation via social media.

The result is that Brand can build a huge fan base of people who promote their product. And provide social proof to other users and increase the brand’s visibility.

The insert is use to inform customers that their discount coupon will be deliver to their email addresses. Which will engage the user on yet another platform.

Create Your Packaging Inserts

Ultimately, packaging means delivering more value by conveying your message to your specific audience!

Like any direct marketing effort, ensure that you are using packaging inserts in your product boxes to create your winning program. That can increase customer sales, and loyalty for your business.