So the time has arrived to brush up your skills and also your business strategies for New Year. Being an entrepreneur, you might have made some hard-core resolutions, but have you revised your website? Well, the website should be in your top priority as it provides you with prospect clients, boosting your brand image in the dynamic market. Spring cleaning of your websites enables you to implement better strategies to attract more clients.
Even a website requires refreshment with regards to web design, content, visual effects, etc. If you have got a website on WordPress, then cleaning of your website would be more comfortable because it is one of the most user-friendly websites. In case, if you find the process quite challenging, then opting for custom WordPress development services is an ideal choice to stay ahead in the market.
Here are some easy and effective tips for early spring cleaning of your website that will help you stay competitive in the coming year:
#Tip 1- Revise web content:
So when was the last time you reviewed your web content? Has it been a year or more than that? Well, I am sure you might have checked the content at the initial stage. Did it still target the audience and is able to meet the market trend? It would be a no! The market is unpredictable, and with the advancement of technology, your website content must explain your business goal, mission, and vision appropriately.
Therefore, give the content of your website a closer look. For example, the contact information, in case you’ve moved to a new workplace, changed your contact number, or anything else along those lines. Is the information regarding your copyright up to date with the current year? It is imperative that you reassure your visitors that your website is current in all respects, as this is an absolute necessity.
After that, you should make sure to update your website with with new content and add some improved pictures of your staff or company. Put up some recent testimonials from your satisfied customers. Examine the entirety of your website’s blog area to determine which, if any, of the blogs require revisions.
#Tip 2- Re-asses navigation and site setup:
Being an entrepreneur, you are so much used to exploring your site that even with closed eyes, you can click on the right options. However, visitors aren’t that much familiar with the content on your website. Therefore, don’t browse your site as an owner. Browse it like a customer as it essential to step into the shoes of your customers.
You should have members of your family or close friends give an objective review of your website. Conduct a test of your website’s usability to determine whether or not it satisfies the needs of customers by providing improved navigation. Does it take visitors to pages that contain the information they were looking for? In order to make your website more accessible to its visitors, cleaning of your website is must.
#Tip 3- Check your website on different platforms:
Undoubtedly, you might be using Google Chrome for searches, but that doesn’t mean every customer of yours will be using the same. Yes, you read it right! Some may prefer Internet Explorer, Apple Safari, or Mozilla Firefox, etc. That is why you must download each version and run your website on these platforms. This will ensure the functionality of your website on each platform.
Testing your website on the latest version is not enough; check your site on the older version as well. You will need to find an application that will show you how your website appears on these different platforms so that you can assess the load speed of the website when using an older version. As is common knowledge, search engines like Google and Bing regularly modify their ranking algorithms. Therefore, you need to ensure that your professional website design is both responsive and user-friendly on mobile devices.
#Tip 4- Link audit is must:
The “once a year” standard does not apply to this procedure in any way. It should be done twice or three times a year at the very least. Make it a routine to check the links on the web to ensure that they are not obsolete or broken. There is no denying that it is a chore that requires a significant amount of resources, despite the fact that it is beneficial. Imagine that you read the meta-description of a link and decided to click on it.
When you did so, you were faced with the message “404: page not found.” Isn’t it a source of frustration? In a similar vein, your clients are going to find it annoying, and as a result, they are going to leave your website. In addition to that, the credibility of your organisation will suffer as a result of these broken links.
Do you have any external links that are incorporated on your website that redirect to sites that have been removed or content that has expired? Visit your website on a regular basis in order to be a shrewd businessperson, and check to see that all of the links on it are current.
Examine your Google Analytics data, as this is the most reliable and effective source for locating these links.
#Tip 5- Don’t overlook application maintenance:
Are you done with adding fresh content, photos, and fixing broken links? Well, it is imperative to make sure that all your web applications are working efficiently. As your business drive growth, your web technology should adapt and grow with it.
The process of debugging software and technology is part of the application maintenance practice. Other aspects of the practice include updating and maintaining existing security standards, improving website operation, and expanding technological capabilities. In addition, maintaining the scripts, modules, and integrations for your website can help prevent a wide range of problems from appearing on your website.
Conclusion about cleaning of your website
You might have a lot in your bucket list to do with your website. But sparing some time for these small adjustments can significantly assist you in long-run. In case, if you find it challenging, then you can opt for Website Development Agency. These service providers have required resources and technology to accomplish all these tasks, saving you time and money.