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7 Reasons Why Your Website’s UI Might be Failing


Does your website use one of these potentially bad UI elements? Or are you planning to use them in the future? Here are seven potentially bad UI elements that could be killing your website’s usability, according to experts in the field of information architecture and user experience design, who revealed their findings in an article on Smashing Magazine titled 7 Reasons Why Your Website’s UI Might be Failing. If you want to learn more about them, just keep reading. You’ll find out what they are and how to fix them.


Problem 1: Irrelevant Navigation


Your website’s navigation should be clear and concise, and it should lead users to where they need to go. If your navigation is confusing or irrelevant, users will quickly become frustrated and leave your site. Some of the worst offenders for irrelevant navigations are when you have to click multiple times before getting to what you’re looking for, which can often lead people back out of the site. Make sure that your content menu and top-level menu are on the same page so that visitors don’t have to jump through hoops just to find what they’re looking for.


Problem 2: Busy Backgrounds


Your website’s background should be uncluttered and easy on the eyes. A busy background can be overwhelming and make it difficult for visitors to focus on your content. Plus, if your background is too cluttered, it can make your website look unprofessional. It’s better to err on the side of simplicity with a solid color background or an unobtrusive texture. Think about how you want your site to look when viewed on a laptop screen, tablet screen, or mobile phone screen – backgrounds that are simple and appealing in one size might not translate well in another size.


Problem 3: Fat Headlines


Your headlines might be doing more harm than good if they’re too long and wordy. Fat headlines not only take up too much space, but they can also be difficult to read and comprehend. This can cause users to lose interest in your content and click away. To avoid this problem, keep your headlines short, sweet, and to the point. Make sure you include keywords that will capture attention. Don’t use more than three words in a headline unless it’s an important message that needs to be conveyed immediately. Keep them short and sweet so they don’t get lost amongst other words on the page.


Problem 4: Large Footers and Sign-Off Areas


When you include a large footer or sign-off area on your website, it can make the rest of your content feel cramped and small. This can be frustrating for users, especially if they’re trying to read something on your site. Plus, large footers can take up a lot of space on mobile devices, making it even harder for users to find what they’re looking for. Try shrinking your headers, footers, and sidebars so that they don’t take up more than 30% of the screen. Remember: less is more! Less really does mean more when it comes to web design. If you have trouble fitting everything onto one page without sacrificing design quality, there are other ways to improve your site like better search features and a clean interface. Another option would be to use parallax scrolling. Parallax scrolling makes it seem like your site has depth by creating a 3D effect with different layers as you scroll down the page. One way to start using this effect is by adding scrolling effects in areas where content appears above text instead of below text, such as at the top of a blog post or an introductory paragraph.


Problem 5: Too Many Forms


If you’re constantly asking your users to fill out forms, they’re going to get annoyed. And if they’re annoyed, they’re not going to stick around. Try to limit the number of forms you have on your website, and make sure they’re as short and simple as possible. Limit long forms to one page (but provide shortcuts for those who want to continue). Don’t ask for more information than is necessary, or customers will become frustrated. Be specific with what type of information you need from them in order to provide a service. The less they have to fill out, the happier they’ll be with their experience! Too many forms can cause frustration for your visitors which can lead to decreased conversions. Make sure you’re only requesting the bare minimum of information needed and that it is clear about what it’s being used for.


Problem 6: Poor Contrast


If you want users to be able to read your content, you need to make sure there is a good contrast between the text and the background. Otherwise, they’ll just see a big blob of unreadable color. A good rule of thumb is to use a dark color for the text and a light color for the background, or vice versa. If you’re not sure whether your contrast is good enough, there are a few online tools that can help you check. WhatTheFont and Just My Type both have websites where you can upload an image with a small piece of text on it and then tell them what color it is (this one even tells you what kind of font it might be). Alternatively, there are several sites that let you upload an image to find out how readable it will be for people with different visual impairments (such as vision-correcting glasses) – Contrast Garden lets you upload images to find out which colors provide the best contrast.


Problem 7: Way too many links on Home Page


If you have too many links on your home page, it can be overwhelming for users and make it difficult for them to find what they’re looking for. This can lead to frustration and ultimately cause them to leave your site. A better approach is to keep the number of links manageable so that each one has a clear purpose and intent. One good rule of thumb is that you should only include two or three high-level navigation items at most. In other words, these are the categories that you want to see appear in the top menu bar. Items like Home and Contact Us are common examples. The Home link would take visitors back to their homepage while Contact Us might offer them contact information like an email address or phone number for more specific inquiries about products or services.




User experience is essential to the success of any website. If your website’s UI is failing, it could be for a number of reasons. Maybe your site is too complicated, or maybe it’s not mobile-friendly. Whatever the reason, it’s important to identify the problem and take steps to fix it. One way to do this is to hire a UI/UX design company in India that can help you assess your website and make necessary changes. A good website designer will have the knowledge and expertise to figure out what needs to change with your website so that users find it easy to navigate. Plus, they’ll also offer valuable insights into how best to optimize your content for search engines and social media platforms like Facebook, Twitter, Google+, LinkedIn, etc. Finally, if you’re looking for designers who are masters at building brands through artful use of colors, fonts, and graphics, then finding the right Indian website design company should be high on your list.

Also Read: The Top 10 Digital Marketing and SEO Tools


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