Digital truck advertising placed on the sides of trucks can help bring your brand’s message to a wider audience, with less effort. It’s difficult to overlook a 15-foot mobile hoarding board that is pointing in your direction.
It’s with your favourite company promoting their latest product. Mobile hoarding board on trucks let more customers see your brand more frequently, increasing awareness of your brand and recognizing it across a wider range of locations.
Additional Advertising Options:
With the advancements with hoarding panels, modern marketing isn’t just about static Hoardings. Today, you can choose LED mobile Hoardings that include images, videos, GIFs, videos, whatever you want; giving you the greater creative freedom to market your business and attract your customers!
Additional Foot Traffic:
Digital mobile marketing is all about directing your customers at the appropriate time. In the majority of cases the moment they’re on their way towards their destination. But if they happen to see one of your hoarding signage on mobiles, parked near the store’s entrance, or in the vicinity of a local shop that sells your product, the experience at the point of purchase will increase exponentially!
One of the most significant benefits of mobile Hoardings that are digital is the ability to control the time and location you would like your trucks to appear. This lets you make the most of your online marketing technique to more effective use.
If you know your people’s demographics, age and geographical location, you’ll be more prepared to promote your business at the right times and draw in more clients. If a particular location is uninspiring during the day, it’s easy to redirect your truck to more dense areas that are sure to draw more potential customers!
Research and studies that examine the effect of mobile Hoardings on the internet continue to show that this kind of OOH advertising approach is a highly effective and cost-effective solution for companies to market the products or services they offer.
Recalling the example of other advertising campaigns including digital ads for smartphones and other devices which are ignored or even discarded building site hoarding can provide greater return and reward of your investments.
What Is The Key To A Successful Hoarding Ad?
Imagine travelling through the city and coming across an advertisement. The advertisement is an advertisement for a local business.
It includes all the information they could need including their logo address, address, web address along with their phone number, address, as well as a listing of their services and products. The background’s colour is solid featuring three images with the rest of the info completing the rest of the area.
Keep It Simple And Clear
It’s common to believe that an advertisement is straightforward and clear, even though it’s often displaying various or unclear messages. What can you do to avoid that?
Like we said Graphics should be easy to read and comprehend. Your text, image and branding are three methods to simplify your message and, by doing this your audience will retain your message.
A Concise And Clear Message
When creating an advertisement it is essential to identify the most important thing you wish viewers to remember after viewing it. Perhaps you’d like them to be aware of your entire range of items or offerings. Perhaps you have a unique campaign or event that you would like all people to know about.
Let’s say that you want people to know about your services or products. This is fantastic however, there’s no need to include them all in one page because the audience won’t understand everything. Instead, you should focus your advertisement on one item or idea.
It is much easier for people to comprehend what you provide, or the problem you’re able to resolve for them. For instance, the landscaping or lawn care business will need to make an advertisement dedicated exclusively to lawn maintenance, another for trimming hedges, etc.
Large And Powerful Imagery
Did you have the experience of explaining something only to end up at Google looking for the picture? An image that illustrates the subject matter you’re discussing can make it simpler to explain, isn’t it?
This is because a huge yet effective image is able to grab an audience’s interest and help them remember the message better than words because our brains are wired to link images to specific details.
It’s easy to spot an established brand once you’ve seen it, isn’t it? You can immediately tell if something is from Apple, Walmart, McDonald’s or any other big company.
Over time the company has consistently developed their brand to become something that customers easily recognize. This recognition creates trust and familiarity. Studies show that we are more likely to purchase from brands we are familiar with, love and have confidence in.
Every company has a logo however, true “branding” goes beyond having an image.
What do you wish customers to say about your company while you’re away? What would you like people to perceive about your company?
This is your brand.
The visual aspect is too: your logo colours, typography, colour scheme language and so on. Integrate these elements into your Hoarding, or in any collateral, you use to help you communicate your message with greater efficiency and build your brand.
Let’s dissect it.
Use A One Colour Logo
Here’s a suggestion to make your logo appear more than a simple background (such as white). A majority of logos employ colours; however, every logo needs to operate in a single shade, like white or black. A logo that is one colour can aid when working with background colours or images with low contrast.
Utilise Brand Colours
Colours can attract people whether it’s white or coloured text or a colourized background with text in white. Utilising your company’s colours on your Hoarding can make it easier to recall your company. The identical bright red background in every advertisement for our mobile Hoarding is digital and she is now a regular visitor to mind when it’s red on the truck.
Now, Let’s Put It All Together
It may seem to be a lot, however, it’s actually not. This is how you combine it all. The process of combining all these elements is a matter of basic design principles such as balance, proportion, unity, hierarchy along white spaces. All of these elements work to create an attractive graphic.
The first step is to figure out the area you’re working with. A digital construction site hoarding, such as ours, features two screens that are different in size. So, it’s essential to alter your side image so that it can be used on the back of your hoarding as well.